BA in Multimedia and Mass Communication (BAMMC) is a course designed to provide students with a firm grounding in communication skills. It aims to develop an ability for critical thinking and creativity and to give the students an opportunity to combine the theoretical curriculum with practical applications, through detailed research, lucid writing skills, oral presentation skills and a mastery of various mass communications media in our global information age.

OBJECTIVES:

BAMMC is considered as one of the most sought after course. This degree programme prepares the students in carving a career in various sectors of the media. Further, the course also nurtures the creative skills of the students. BA in Multimedia and Mass Communication (BAMMC) provides the students with a perfect blend of theoretical programme and practical applications. The course includes through comprehensive research, logical writing skills, verbal presentation skills and a thorough knowledge of several mass media of this information age.

Use of the course in industry and other areas

There are numerous career options after completing the BA in Multimedia and Mass Communication (BAMMC) course. This course covers all the spheres of mass media. Students can start their career by joining TV channels as anchors and scriptwriters. They can also opt for reporting and editing in print media, electronic media, advertising and public relations. 

ACTION PLAN:

• Conceptualizing
• Planning
• Executing Of various events and activities to generate a sense of responsibility with leadership skills and accountability.

A five day BAMMC INTRACOLLEGE event 'Mebido': A yearly one for bridging Gap between Media Industry and Students. It helps to extend the industry connect and create awareness of new avenues of work and skills required.

Activities generating field work, by visiting various media industry and taking their interviews and interning with them

• • Concepts of subjects and industry realLife projects.
  • Sensitization to parallel worlds by interning in community service and doing projects and understanding their concerns and issues and making documentary / Activating the social media to generate more awareness and buzz . National Award received for Campaign generated by BMM dept students 'AB MAIN EK BAJAON’

Micro and Macro exposure of national concerns relevant to students by live participation in interactive chat shows and with NDTV, STAR Sports, ZEE TV

When did Lala College start BAMMC?

• In the year ___________
• Intake: 60 students per division
• No. of Divisions: 2